You asked for it, so here you go… the Top Toilet Paper, according to Consumer Reports.
According to CR:
Downsizing has hit the toilet paper aisle as rolls become narrower, cardboard tubes grow in diameter, the number of sheets per roll falls, and the sheets get smaller. With Americans using an average of 46 sheets of toilet paper a day, you want to make sure the kind you buy gets the job done. Consumer Reports tests toilet paper for strength, softness, disintegration, and tearing ease.
At 25 cents per 100 sheets, White Cloud 3-Ply Ultra sold at Walmart was named a CR Best Buy. It got excellent marks for strength and softness, and disintegration and tearing ease was very good.