Running the first TV commercial after the Super Bowl is 30% cheaper than buying one during the big game, according to Esurance. So the auto insurance company is giving that sum away to one random person who uses its #EsuranceSave30 hashtag on Twitter. That’s $1.5 million, by the way. Anyone who uses the hashtag before 4 AM Tuesday will be entered, regardless of what they actually say in the tweet. Here’s the Super Bowl ad. Good luck!