News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

today in Entertainment

REVIEW: Cast keeps ‘Heaven Is for Real’ grounded

This image released by Sony Pictures shows Connor Corum, left, and Greg Kinnear in a scene from "Heaven Is For Real."

Based on the true story described in the best-selling book, the film introduces us to a four year old boy who says he went to heaven.

today in Entertainment

Could we soon see ‘Mrs. Doubtfire 2?’

robinwilliams

This could be the sequel we've been waiting for.

today in Music

Willie Nelson doesn’t get older; he just gets cooler

willienelson

Just days before his 81st birthday, the country star will pick up a fifth-degree black belt.

today in Music

’15 ACM Awards sell out in mere minutes

acm

Next year's Academy of Country Music Awards is already a hit.

today in Entertainment

Amy Poehler and Will Arnett officially file for divorce

poehler

Though they've been separated since 2012, we're sad to see one of Hollywood's funniest couples split.