News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Music

WATCH: Vince Gill honored for career, charity work

Fresh
vincegill

The Grammy-winning singer unveiled a bronze statue of himself at his alma mater, Northwest Classen High School.

in Music

Garth Brooks to debut new album online

Fresh
garthbrooks

You can hear a sneak peak of "Man Against Machine" before its released on Nov. 11.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Scaring’ with the ‘Stars’

Fresh
11-overlay3

Halloween is alive and well on the set of the hit ABC show "Dancing With the Stars."

in Entertainment

PHOTOS: 20 celebrities who dress like Halloween all year

Fresh
ozzy

Some celebrities dress like every day is one big costume party.

in Entertainment

Today in entertainment history: Oct. 31

phoenix

A look back on some of Hollywood's most memorable moments.