News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

Sandra Bullock’s son has no idea his mom is a superstar

Fresh
sandra

Five-year-old Louis doesn't know his mom is an international movie star.

in Viral Videos

Nonsense karaoke with Chris Pratt and Jimmy Fallon

Fresh
18-overlay5

The "Guardians of the Galaxy" star takes on the "Tonight Show" host in a battle of who can best butcher a song.

in Entertainment

Hundreds of cinemas refuse to show ‘Avengers’ film

Fresh
avengers

Theaters in Germany are refusing to show the much-anticipated sequel in a dispute with Disney.

in Music

Eric Paslay is a married man

ericpaslay

The "Friday Night" singer and his girlfriend Natalie Harker exchanged vows on Sunday.

in Music

Presley’s planes to remain at Graceland

elvisplane

The Lisa Marie and Hound Dog II, which have been on display at the mansion in Memphis since 1984, were set to be removed.