News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 1

jimi

A look back on this day in Hollywood history.

in Sports, Viral Videos

Middle school team runs ‘Ugly Kardashian’ trick play

17-overlay2

Lewis and Clark Middle School's football team gets tricky with a special play called the "Ugly Kardashian."

in Entertainment

Man’s ‘Harry Potter’ hoard is world’s largest

harrypotter

Think you're a "Harry Potter" superfan? This man lives in Hogwarts heaven and has the Guinness record to prove it.

in Viral Videos

Jeff Goldblum’s bizarre new lightbulb ad

13-overlay6

The "Jurassic Park" actor shows you the benefits of mood lighting, wearing nothing but tiny swim trunks and a bad wig.

in Music

Lady A, Little Big Town added to CMAs

littlebigtown

More performers have been added to the Country Music Association Awards lineup.