News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

REVIEW: Scarlett Johansson gets brainy in ‘Lucy’

Lucy

A ridiculous premise doesn't have to sink a film, and Luc Besson's "Lucy" actually gets off to a solid start.

in Music

CHART TOPPERS: This week’s top country tracks

joenichols

LISTEN: This week's top country tracks, according to the latest Billboard chart.

in Viral Videos

Overjoyed dog almost passes out from excitement

Happy Dog

This schnauzer can't even handle how excited it is when a family member returns home.

in Music

You could have a country star in your fantasy football league

florida

You could impress your friends by telling them the commissioner of your fantasy football league is Florida Georgia Line.

in Sports, Viral Videos

WATCH: The history of the ‘high-five’

highfive

It's the gesture associated with all things awesome but the history behind this iconic handshake might surprise you.