News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Music

Loretta Lynn to be honored by Tennessee governor

Fresh
lorettalynn

The "Coal Miner's Daughter" singer, 82, will be recognized for her 50-year career.

in Trending, Viral Videos

TODAY’S MUST SEE: Feel the love, in your bones

Fresh
23-overlay

Who do you think will step from behind the screen? The Love Has No Labels campaign is challenging how people think.

in Entertainment

Stallone adapting ‘The Expendables’ for TV

Fresh
expendable

The "Rambo" star has signed a deal to develop the series, which will unite action stars on a mission to stop a terrorist.

in Music

The Band Perry teaming up with ‘Happy’ hitmaker Pharrell

Fresh
bandperry

The country siblings are teaming up with pop producer Pharrell Williams for their latest album.

in Viral Videos

Jimmy Fallon’s giant beer pong

Updated
13-overlay

We need this beer pong song at our next barbecue.