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Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

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FILE- This is a 1967 handout image from Parlophone of The British group, The Beatles,. From left, are: Ringo Starr, John Lennon, Paul McCartney; and George Harrison. The woman who as a child was the basis for the Beatles song "Lucy in the Sky with Diamonds" is gravely ill. It was thought by many at the time that the psychedelic song from Sgt. Pepper's Lonely Heart Club Band was a paean to LSD because of the initials in the title, but it was actually based on a drawing that John Lennon's young son Julian brought home from school. He told his father the drawing was of Lucy in the sky with diamonds. Lucy Vodden, now living in Surrey just outside of London _ drifted apart after schoolyard days, but they have gotten back in touch as Lennon has tried to help Vodden cope with Lupus, a life-threatening disease.

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