News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Entertainment

REVIEW: Strong cast helps ‘Rogue Nation’ create a blast of entertainment

Fresh
20-overlay10

In the latest installment of the "Mission: Impossible" franchise, Tom Cruise may have finally found a marriage that will work.

in Viral Videos

WATCH: Man rolls under train in heart-stopping video

22-overlay17

Witnesses couldn't believe their eyes when they saw a man purposely rolling under a moving train.

in Entertainment

‘Star Trek,’ ‘Superman’ costumes up for auction

nimoy2

Costumes worn by late actors Leonard Nimoy and Christopher Reeves are going under the hammer.

in Music

Judge defends decision to keep Blake Shelton and Miranda Lambert’s divorce secret

blakesheltonmirandalambert

A judge in Oklahoma has defended sealing the records related to the couple's shocking divorce.

in Entertainment

Tyrese talks ‘Green Lantern’ new talk show

24-overlay18

The singer/actor has a talk show with rap music pioneer Rev Run of Run D.M.C.