News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

50 minutes ago in Entertainment

Judd Apatow’s ‘Simpsons’ episode to air after 24 years

Fresh
simpsons

The "Knocked Up" writer/director submitted a script in the 90s. Now it's finally being made.

today in Music

Road, bridge renamed for Duane Allen of Oak Ridge Boys

oakridge

The road that runs just a few hundred yards past where Duane Allen of the Oak Ridge Boys was born.

today in Entertainment

Lupita Nyong’o, Scarlett Johansson close to signing on for ‘Jungle Book’

lupita

Idris Elba will voice the villainous tiger Shere Khan in the latest adaptation of Rudyard Kipling's adventure tale.

today in Music

Rascal Flatts hosting album release party for charity

rascalflatts

The trio's ninth album, "Rewind," is slated for release on May 13.

today in Entertainment

John Leguizamo chops off fingertip during filming of ‘Chef’

leguizamo

The actor came away from filming with a new-found respect for kitchen staff, a few tips and a great party tale.