News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Sports, Viral Videos

WATCH: Ohio State football players ‘dummy’ prank

Fresh
24-overlay17

This Nike uniform "mannequin" did a better job bringing quarterback Cardale Jones to the ground than any Oregon player.

in Viral Videos

Orangutan is a big fan of this mom-to-be

24-overlay16

This pregnant woman's trip to the zoo was a one-of-a-kind experience.

in Music

Blake Shelton and Miranda Lambert’s divorce under scrutiny

blakesheltonmirandalambert

Oklahoma attorneys are questioning whether a judge has violated state law by sealing the court documents related to the divorce of the country superstars.

in Music

Little Big Town scrap more shows

littlebigtown

The "Girl Crush" hitmakers canceled a string of summer shows last month after doctors found a polyp on Jimi Westbrook's vocal cords.

in Entertainment

‘Empire’ co-stars reportedly engaged

gracegealey

Trai Byers and Grace Gealey are reportedly engaged to be married just months after reports of their off-screen romance surfaced.