No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Entertainment

Today in entertainment history: Dec. 1


A look at the Hollywood headlines that went down in history.

in Entertainment

HOLIDAY TV: What to watch this week


This week is packed with programs to get you in the holiday spirit.

in Entertainment

Bono, Clooney, Kardashian part of all-star campaign for AIDS

FILE - In this March 2, 2014 file photo, Bono arrives at the Oscars at the Dolby Theatre in Los Angeles. A New York City doctor says U2 singer Bono suffered multiple fractures and had to have two surgeries after his weekend bicycle accident. Orthopedic trauma surgeon Dr. Dean Lorich says Bono underwent a five-hour surgery on his elbow in which three plates and 18 screws were inserted on Sunday night. Bono had another surgery to repair a fracture to his left pinkie on Monday. Lorich says Bono will need therapy but a full recovery is expected.

Bono is a launching an all-star campaign featuring "once-in-a-lifetime experiences" like walking the red carpet with Meryl Streep or visiting the "Game of Thrones" set.

in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu in December


Get your remotes ready for a new round of binge-worthy movies and TV.

in Music

Joey Feek holds out hope of beating cancer


The country singer was diagnosed with cervical cancer last year and she was admitted to a hospice earlier this month to be cared for during her final days.