News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

40 mins ago in Music

Blake Shelton teams up with Oak Ridge Boys for next album

Fresh
blakeshelton

The "Gonna" hitmaker hasn't announced a title or release date - but he's got quite a backing band.

1 hour ago in Viral Videos

Elton John carpool karaoke

Fresh
19-overlay

James Corden asks Elton John to help him navigate Los Angeles on a rainy day.

4 hours ago in Entertainment

‘Star Wars’ breaks new record

24-overlay-2

The sci-fi epic, directed by J.J. Abrams, previously became the highest-grossing release in North American film history, after recently passing the $760.5 million "Avatar" hauled in in 2009.

5 hours ago in Entertainment

PewDiePie, others set to star in YouTube’s first original shows

youtube

YouTube's viral video stars, many of whom have a fan following in the millions, are set to appear in original movies and a show, as the video site attempts to attract users to its paid service.

5 hours ago in Viral Videos

WATCH: Bern Your Enthusiasm

22-overlay-4

Despite his friends' best efforts, Sen. Bernie Sanders (Larry David) keeps finding ways to upset voters in Iowa.