News

Google rates Internet providers’ streaming quality

Google rates Internet providers’ streaming quality

RATING THE ISPs:A link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity. Photo: Associated Press

By Marina Lopes

WASHINGTON (Reuters) – Google Inc is rating Internet service providers’ video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds.

A link to the website appears when videos on Google’s streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity.

“There are many factors that influence your video streaming quality, including your choice of Internet Service Provider (ISP). Learn how your ISP performs and understand your options,” the website reads.

Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said.

The website is intended to inform customers who want to view video in high-definition how best to do it, Matt McLernon, a YouTube spokesman said.

“We are just basically providing information, not trying to tell people to change their behavior or do anything different,” said McLernon.

Customers can compare the performance of various Internet service providers in their area through the website.

Google is not the first content company to send messages directly to consumers about their Internet service providers. In June, Netflix Inc sent its customers messages that Verizon Inc and other Internet providers were to blame for slow speeds.

Last month, the U.S. Federal Communications Commission announced it would investigate agreements between Internet service providers and content companies to determine whether they are causing slow speeds.

Netflix has been calling on the FCC to do away with fees content companies pay to Internet service providers for smooth delivery of their services to consumers.

The FCC is expected to consider that idea as it seeks public comment on recently proposed Internet traffic, or “net neutrality,” rules that suggest content companies should be allowed to strike “commercially reasonable” deals with broadband providers to give priority to their traffic.

(Reporting by Marina Lopes; Editing by Jonathan Oatis)

Recent Headlines

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.

in Entertainment, Lifestyle

Kirsten Dunst criticizes Apple over naked photo leak

Kirsten Dunst arrives at the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art.

Kirsten Dunst was among a number of celebrities targeted by a hacker who published explicit personal pictures on the Internet.

in Entertainment, Sports

Carrie Underwood expecting her first child

underwood

Singer Carrie Underwood and her pro hockey player husband Mike Fisher are expecting their first child.

in Trending, Viral Videos

TODAY’S MUST SEE: Boy’s hilarious reaction to baby news

19-overlay3

This little boy is NOT excited about being a big brother again, but his reaction is priceless.

in Entertainment

Special showcases ‘Frozen’ behind the scenes

Frozen Anna Olaf

Disney says tonight's special will include an "exciting announcement" about the next chapter of “Frozen."