News

Facebook scores record 1B interactions for World Cup

Facebook scores record 1B interactions for World Cup

FACEBOOK:The soccer conversation measured between June 12 and June 29 involved 220 million people and 1 billion interactions, the Facebook data showed. And since the ball will be rolling for another two weeks, the tournament is set to break new records as the biggest social media event to date. Photo: Associated Press

By Esteban Israel

SAO PAULO (Reuters) – With 1 billion posts, likes and comments in just the first half of the World Cup, the soccer tournament is already the most talked-about event in Facebook Inc’s decade-long history, data obtained by Reuters showed.

The soccer conversation measured between June 12 and June 29 involved 220 million people and 1 billion interactions, the Facebook data showed. And since the ball will be rolling for another two weeks, the tournament is set to break new records as the biggest social media event to date.

“People are having conversations on Facebook about what they watch in a really unprecedented scale,” Nick Grudin, the company’s director of partnerships, told Reuters.

“In addition to sharing and connecting with friends, people are engaging in real time with the media and the public voices they care about most.”

PHOTOS: U.S. loses to Germany, advances to ‘knockout’ roundU.S. tops Ghana in opening World Cup game | U.S., Portugal ends in draw | Americans love soccer 

Facebook is the latest social media company to capitalize on TV-related traffic around big events like the World Cup, a trend started years ago by the microblog website Twitter Inc.

People use Facebook to comment about things they watch live, an interaction that could turn into a source of ad revenue for the company.

Facebook’s record numbers were possible because of widespread mobile penetration. Seven out of 10 users globally connect to the network from mobile devices, which represent roughly 60 percent of the company’s ad revenue.

There is also soccer’s global appeal. The first week of the World Cup alone saw 459 million interactions on Facebook, more than this year’s Super Bowl, the Sochi Winter Olympic Games and the Academy Awards combined.

EXTRA: U.S. prepares to battle Belgium | World Cup sets Facebook, Twitter records

The 1 billion mark was reached after traffic accelerated as the World Cup moved into the knockout round. On Saturday, more than 31 million people put up 75 million posts, likes and comments about Brazil’s nail-biting victory over Chile, which propelled the home team to the quarter-finals.

“This Cup has been a catalyzing cultural moment for people around the world,” Grudin said, “and we see it reflected on Facebook.”

BRAZIL WIN GENERATES MORE TWITTER TRAFFIC THAN THE SUPER BOWL

Brazil’s victory over Chile in an agonizing penalty shootout that sent the hosts into the World Cup quarter-finals was more frantically tweeted than the Super Bowl, the social media company said on Saturday.

Traffic reached a record pace of 388,985 tweets per minute during the game, beating the 381,605 messages per minute fired during this year’s NFL final, Twitter Inc said in a statement.

The peak came when Chile missed their last penalty, propelling Brazil into the round of 16.

A total of 16.4 million tweets were sent during the match, surpassing the 12.2 million sent for the opening game in which Brazil beat Croatia 3-1. In absolute numbers the Super Bowl was, however a bigger event, with more than 24.9 million tweets.

People like to use social media to comment on what they watch on TV, making global sports events like the World Cup enormous business opportunities for companies like Twitter.

Brazil is one of Twitter’s top global markets.

Recent Headlines

in Entertainment

Daughter reveals Joan Rivers is still on life support

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

Comedian Joan Rivers remains on life support after being hospitalized in serious condition due to cardiac arrest.

in Music

Marty Raybon rejoins Shenandoah

Marty Raybon rides in the CMA Festival Kick-Off Parade in Nashville, Wednesday, June 9, 2010.

Marty Raybon has reunited with Shenandoah, the band he co-founded in 1984 and fronted for 13 years.

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.

in Entertainment, Lifestyle

Kirsten Dunst criticizes Apple over naked photo leak

Kirsten Dunst arrives at the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art.

Kirsten Dunst was among a number of celebrities targeted by a hacker who published explicit personal pictures on the Internet.

in Entertainment, Sports

Carrie Underwood expecting her first child

underwood

Singer Carrie Underwood and her pro hockey player husband Mike Fisher are expecting their first child.